“It seems like almost every celebrity has jumped on the tequila bandwagon following the success of Casamigos,” La Adelita founder Chris Radomski tells HollywoodLife. Casamigos was based by George Clooney, Rande Gerber and Mike Meldman in 2013.
“Why not try to make quick cash? Who cares that they have no connection to Mexico, farming or the distillation of tequilas? Heck, some of them don’t even drink!” Chris factors out. Blake Lively and Jennifer Lopez, for instance, each have alcohol manufacturers, however they’re sober.
Ultimately, Chris questions whether or not or not these A-list tequila manufacturers are “genuine” about their craft.
“They go on cross-country marketing trips, dropping into distributor offices, liquor stores and bars and then they hop back on their jet as they call their accountants to check on sales!” he claims.
At the top of the day, Chris urges the patron to query what they’re consuming and reminds prospects that simply because “a celebrity is behind it” doesn’t imply you must imagine it.
La Adelita, nevertheless, is made the old school manner in partnership with true Mexican craftsmen from single property plantations, and Chris is devoted to delivering the actual deal: “We have nothing to hide, and I don’t engage in masking!”
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