BBR Music Group senior vp of promotion Carson James and senior director of A&R Chris Poole have exited the company as part of a global restructuring at BMG, which eliminated their positions, Billboard has confirmed. Country Aircheck first reported the news of their exits.
Earlier on Thursday (Nov. 30), BMG revealed a new structure for its global staff, which BMG CEO Thomas Coesfeld stated is part of “a strategy for future growth” and “local where necessary, global where possible.” The restructure moves BMG’s catalog, sales and marketing teams in its recorded division into global roles, joining the already global purview of its investments, technology, rights and royalties functions. In local markets, artist relations and marketing campaign managers will have access to these global teams for analytics, content creation and media planning/buying, the company’s announcement noted.
James joined BBR in 2009, having previously spent nine years with Curb Records in a similar role. Prior to his work at Curb, James programmed country station WLWI in Montgomery, Ala.
Poole joined BBR in 2018 and previously worked at CTM/Writer’s Ink, where he served in artist development. Poole initially launched his career working in artist management at Paravel Management, which he co-founded in 2013.
James noted to Billboard in a statement, “I’m honored to have had such an amazing run.”
BMG’s restructuring announcement also outlined a new, Los Angeles-based global catalog team, as well as a “recalibration” of its presence in continental Europe as part of its local-global emphasis, which will focus on “functional centers of excellence within Europe.” This is in addition to the aggregation of budgets and expertise, the further acceleration of its investments in tech and the myBMG system for artists and the clarification of roles/structures, which the company says will make it “more accountable to its artist and songwriter clients.”
“Fifteen years after the emergence of streaming, music is going through another tectonic change,” Coesfeld said in a statement. “It is vital we now reengineer our business to make the most of that opportunity. BMG has challenged the conventions of the music industry ever since we began, bringing music publishing and recordings under one roof with a distinctive service-orientated and transparent approach. Now new ways of creating and consuming music and looming changes in streaming economics are challenging us to do even better for our clients.”
BBR Music Group’s artist clients include reigning CMA Awards entertainer of the year Lainey Wilson and new artist of the year winner Jelly Roll, as well as “Try That in a Small Town” hitmaker Jason Aldean, Dustin Lynch, Elvie Shane, Parmalee, Blanco Brown and Brooke Eden.
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