OREO has designed a one-of-a-kind “Puffer Snacket” – a warm, winter coat with a built-in cookie dispenser. The prototype fuses food and fashion, thanks to a mechanical backpack, which serves biscuits while on the move, with a custom-built mechanism ejecting snacks to share after pulling down the hatch on the front.
It also includes hidden features such as crush-proof technology, melt-proof insulation, and shape-shifting technology – allowing you to turn the cosy puffer into a cape, so you have easier mobility to tackle any task.
Taking more than 100 hours to create, it comes in the same bright blue synonymous with the cookie, and is influenced by the brand’s seasonal range.
It was designed after research found 57 percent of people find the festive season a stressful time, with four in 10 looking to be more playful as a result.
The study of 2,000 adults, who celebrate the holidays, was commissioned by OREO – and also found that 71 percent claim having a snack helps alleviate worries of the busy season.
Josep Sallares, brand manager at Mondelēz International, said: “We know that people are looking for more ways to be playful at this time of year, and our puffer jacket – or, as we’ve dubbed it, the “Snacket” – is a great example of how we can inject this at a time of year that’s often quite stressful.
“As the temperature drops, we’re excited to release the concept as a glimpse into what could be the perfect festive fashion statement.
“Although this particular jacket is not available to purchase, we won’t rule out a return by popular demand in the future.”
The research also found that if adults were to design their own item of clothing to help them snack on the go, easily accessible pockets (42 percent), something comfortable to wear (36 percent), and a stylish, modern design (14 percent), were among their must-haves.
Nearly three in 10 (28 percent) would want “crush-proof” pockets to prevent their munchies getting mashed – a feature included in the prototype puffer.
And 17 percent of those polled, via OnePoll, would integrate insulating technology into their apparel, to stop snacks melting.
Samara Potter, fashion designer at Plunge Creations, which developed the concept, said: “We loved creating this one-off piece, inspired by “Snack-core” – an emerging fashion trend that fuses street style with functions that make snacking on the go feasible.
“We hope this new style inspires people to playfully enjoy their favourite snack on the go, while also looking like one.”
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