Meghan Markle’s surprise cameo for Clevr’s new coffee ad shows that she’s establishing her own “kind” and “standalone brand” after “overdoing the victim card,” according to an expert.
The Duchess of Sussex, 42, took on the role of an intern who can be seen stacking boxes, brewing coffee, and typing away at a computer during her cameo for the coffee company’s new video.
“Damn, you’re keeping us BUSY right now! Had to call in some reinforcements 👀,” the latte brand teased Markle’s appearance.
According to brand and culture expert Nick Ede, who formerly boasted a friendship with Markle, the duchess is now reinventing herself as a media personality who is “entertaining and not afraid to poke fun at herself.”
“This ‘fun’ side to Meghan is a clever way for the brand Clevr to get a lot of social media traction and engagement by using their famous investor,” Ede told the Daily Mail.
“It’s also a way of showing Meghan in a new light that is both fun and frivolous,” he continued. “Does it work? I think that Meghan is now such a polarizing figure that comments on the social media post are negative and not celebratory which is a shame, as the post was meant to be a showing off the success and hard work of the business.”
Ede added that Markle is better off having some fun instead of “claiming her life is a misery because of what happened to her while in the royal family.”
The TV personality, who previously said his friendship with the “Suits” alum started years before she had her sights set on the palace, said that her “departure from worthiness and dramatic revelations” was part of a much larger “rehabilitation” plan.
“I think we will see a lot more personality-led content created that concentrates on Meghan as a media personality who is kind, compassionate, entertaining, and not afraid to poke fun at herself,” he continued.
“Whether this will win over her detractors I’m not sure but from a brand point of view it’s the strongest and most authentic way to rebuild her reputation and credibility.”
Markle, who has been a fan of the brand since its inception in 2016, has been a private investor in the latte company since December 2020.
Elsewhere, royal expert Phil Dampier told the outlet that Markle “is not a stupid person.”
“I think she realizes that she and Harry have overdone the victim card,” he said. “She is also being advised by new PR people and I’m sure they have said they need to be more positive and not just live off criticizing the royal family.”
The duchess’s acting cameo may come as no surprise to some after she teased an “exciting” future of new projects in a recent red carpet interview.
Markle signed with WME CEO Ari Emanuel and his team in April, and last month hinted at the content fans can expect from her and Harry’s production company, Archewell Productions, in the future.
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