A new home for emotional electronic music has arrived. BLR and Amber Revival are teaming up with Soave Records to launch blooom⋮, a brand-new label dedicated to emotional electronic music, visual storytelling and creative world-building. The imprint launches officially on 26 June 2026.
The label is built around a shared belief that electronic music can be both emotionally meaningful and dancefloor-driven. Rather than positioning the two as opposing modes, the founders want to treat them as complementary parts of the same creative experience.
One of blooom⋮‘s defining concepts is its dual-release format. Songs can exist in two complementary versions: AM, a more emotional and listening-oriented experience, and PM, a club-focused interpretation designed for DJs and live sets. Rather than treating one version as secondary, both are considered equal parts of the same creative world.
The Amber Revival pair, Netta Nimrodi and Arie Burshtein, framed the project as a label they always wished existed.
“Throughout our careers, we’ve often felt like we existed somewhere between worlds. We were never just topliners, but we never fit neatly into the producer box either. When we first connected with Leon, he immediately understood who we were creatively. What started as collaborations quickly turned into a close friendship.”
Netta Nimrodi and Arie Burshtein, Amber Revival
“Over the years, we’d often talk about how there were so many great songs and ideas that didn’t fit into the traditional ways music gets released. One summer day, while on a video call together, the idea came up: why don’t we build the label we’ve always wished existed?”
Amber Revival
Leon Bolier (BLR) added that picking Soave Records as a partner was an easy call.
“That call ended up becoming the start of something much bigger than any of us expected. When we started talking about partners, Soave immediately felt like the right fit. They weren’t just a distributor or a label partner. They have a clear identity, strong values and a real understanding of artists, community and long-term growth.”
Leon Bolier (BLR)
“Everyone involved brings something different to the table. We focus on the music and creative direction. Soave brings experience, infrastructure and a deep understanding of how to build brands and communities. Together, we’re creating something that none of us could have built alone.”
Leon Bolier (BLR)
The label’s first releases will come from BLR and Amber Revival themselves, laying the creative foundation for the project. Looking ahead, the new imprint plans to welcome other artists who share the same passion for emotional electronic music, with several very established names already expressing interest in joining the roster.
The very first release from the label lands on 26 June: ‘breathless’ by BLR and Amber Revival, a soaring melodic anthem that has already become a crowd favourite at Luminosity and A State Of Trance Rotterdam. In line with blooom⋮‘s dual-release philosophy, ‘breathless’ arrives in two flavours: an AM Mix for the emotional, listening-first side and a PM Podium Mix for the mainstage moment. Both versions span trance, progressive house and melodic house & techno. Stream the AM Mix here and the PM Podium Mix here.
The launch marks another step in Soave Records‘ growing label ecosystem, following the introduction of Blaaktrax earlier this year. The wider Soave family now spans two clearly defined imprints with distinct identities, and the founders behind the new label have framed this as just the start.
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