For those looking to keep their skin youthful, building a skincare routine is vital.

While everyday stressors can take their toll, the effect of ageing on the skin is one unavoidable change.

While professional cosmetic treatments are extremely costly, many choose to give affordable skincare a try and test out the anti-ageing abilities of serums, moisturisers and eye creams.

Olay’s been a favourite for generations, originating as Oil of Olay in 1952 and since becoming a household name for skincare. The well-known brand isn’t the cheapest out there, but the formulas are tried and tested, and there are often discounts on Boots and Amazon.

The Olay Regenerist Anti Ageing Firming Serum has been slashed from £34 to £15.74, with over 3000 reviews.

The discounted product is a bestseller, and can be used as the third product in your skincare routine, after cleansing and toning and before moisturising, or alone.

The high concentration of active ingredients add firmness and elasticity to lift and tighten the skin, helping to reduce the appearance of fine lines and wrinkles by plumping to replace the look of lost collagen.

The serum can be applied to the face, neck and decolletage to transform to a youthful look with consistency.

Amazon shoppers are snapping up the Olay serum, with some calling it ‘the first product that makes a difference’.

N.Bhowmick said: ”Actually, I have noticed a difference after only a few days of using this. I have used the 3-point cream for years but due to advancing years it is now struggling to hold it all up on its own. This is like bringing in reinforcements. Next I’ll be ordering scaffolding.”

Now Dahan commented: ”This product changed my life. Price is amazing and the effect it has on my face even more. The first product in a long time that makes a difference.”

Ali Bongo also added: ”Use this product regularly, does it work? Think so, I have tried other similar products and my skin does not feel or look as good. Olay seems to suit me, Regenerist is expensive though.”

Although the product is currently on offer, some reviews do feel that the price is on the expensive side, and there are cheaper options for skincare, like the £4 Revolution Skincare 2% Hyaluronic Acid Plumping & Hydrating Solution.



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