As the growth of cryptocurrency and digital assets has risen in recent years, it comes as little surprise that dance music, a very tech-forward industry itself, has often found itself intertwined with the new technologies and payment methods. With fans from around the world in Belgium in recent weeks for the annual Tomorrowland Festival, the team at KuCoin, a cryptocurrency platform, utilized the event to celebrate their 9th anniversary and raise awareness for the brand. Throughout July 24-26th, the second weekend of the festival, KuCoin took over the Celestia Stage for an exciting display of imagery, co-branding, and celebration for all in attendance.
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