TikTok has launched TikTok Music, its new premium-only music streaming service, in Australia, Singapore and Mexico. The news arrives just months after the company announced its closed, beta version of the streamer for those three territories in July.
As part of the launch, TikTok Music is adding in new features like Party It (a personalized collaborative listening feature), FYP Tuning (swipable music discovery tool, letting users choose different musical scenes and moods), and Tonik (a music discovery personal assistant that is powered by Open AI’s ChatGPT).
With Tonik, users can search for an artist, track or playlist, ask about concerts and music news, learn about the stories behind the music and more.
The new streaming service has not yet made it to most of the major music markets around the world, including the U.S., but its interest in combining social media savvy with music listening could make it a strong new competitor to the established services like Spotify, Apple and Amazon as it expands worldwide.
Already, TikTok as a social platform has wielded great influence over the incumbent streamers. For example, Spotify announced earlier this year that they would integrate a new vertical, swipe-able discovery feed into their app, sparking comparisons to the short-form video app. Spotify also recently recruited some of TikTok’s most popular music influencers – like Ari Elkins and Dev Lemons – to help popularize its now-defunct live audio app, Spotify Live.
Other new features on the app include:
- Sync With TikTok: sync your TikTok and TikTok Music accounts to enjoy songs from the social app
- Play TikTok Hits: Stream the full versions of TikTok viral songs
- Seamless Music Discovery With TikTok: Record your music discovery journey in TikTok and explore the songs in TikTok Music
- Discover More Personalized Music: Swipe up and down to explore songs just for you
- Discover New & Emerging Artists: Find your new favourite artist
- Find Your Music Community: Express yourself through comments, enjoy behind-the-scenes stories, and connect with like-minded music lovers
- Sing Along With Real-Time Lyrics: Sing and rap with built-in lyrics that play automatically
Co-create collaborative Playlists with Friends: Making music better together - Import your Music Library: With just one click, import external playlists and play them through TikTok Music
- Name That Song: identify any song you’re listening to with Song Catch
“We are pleased to publicly launch TikTok Music, a new kind of service that combines the power of music discovery on TikTok with a best-in-class streaming service. TikTok Music will make it easy for people to save, download and share their favourite viral tracks from TikTok,” says Ole Obermann, global head of music business development, TikTok. “We are excited about the opportunities TikTok Music presents for both music fans and artists, and the great potential it has for driving significant value to the music industry.”
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